In the aftermath of the Parkland shooting that left 17 students and teachers dead, Bumble released a statement that it will no longer permit members to post any photos featuring guns or other weapons.
The popular app, which was developed as a “female-first” dating service, will scrub all member profiles and delete any images containing weapons. The company also has plans to filter out any portions of written content that discuss guns as well, according to a New York Times interview with Bumble CEO Whitney Wolfe Herd.
There is an exception, however: the policy doesn’t apply to members who work in law enforcement or in the military. And Herd noted that some gun owners, such as competitive sports shooters, could submit an appeal to the company to maintain their gun photos on the site.
In a blog post published on Monday, Bumble wrote:
Bumble was founded with safety in mind. From the start, our mission has been to build a social network rooted in respect and kindness.
Online behavior can both mirror and predict how people treat each other in the real world. Bumble has a responsibility to our users and a larger goal to encourage accountability offline.
In the past, when we’ve had an opportunity to make our platform safer, we’ve taken action, banning hate speech and inappropriate sexual content from the Bumble app.
As mass shootings continue to devastate communities across the country, it’s time to state unequivocally that gun violence is not in line with our values, nor do these weapons belong on Bumble.
From today on, we will begin the process of moderating all new and previously uploaded photos for the presence of guns.* Our terms and conditions will be updated to reflect this decision.
Bumble is also making a $100,000 donation to March For Our Lives, the organization founded by the brave young survivors of the Parkland tragedy. We stand with them, and join them in working towards a non-violent future.
*This excludes users in military or law enforcement in uniform.