The company’s “fundraiser for the earth” proves people really do care.
The outdoor apparel and equipment retailer announced the record-breaking sales figures on Monday, saying the “enormous love” toward the planet demonstrated by its customers will benefit hundreds of environmental organizations working toward solutions around the world.
Company representative Corley Kenna said the idea of a “fundraiser for the earth” emerged during a brainstorming session after the U.S. presidential election. She explained that Patagonia, wanted to showcase the importance of environmental issues and climate change.
“We felt that these were issues that united us and I think this is a demonstration that people agree,” Kenna said. Patagonia gear will certainly be a common sight over the coming winter. But it’s possible we won’t see Donald Trump wearing one of the company’s fleece jackets anytime soon.
Trump has repeatedly referred to climate change as a “hoax” and has promised to withdraw from the historic Paris climate deal, slash federal spending on the issue, ramp up U.S. production of coal, oil and natural gas, and repeal Obama-era regulations to reduce emissions.
The Republican, who prides himself on his business savvy, has received backlash from hundreds of major businesses, including Patagonia, who say backing out of the Paris pact “puts American prosperity at risk.”
Patagonia announced that money generated from the Black Friday sales will be donated to grassroots environmental groups “working on the front lines to protect our air, water and soil for future generations.”
“The science is telling us loud and clear: We have a problem,” the company said. “By getting active in communities, we can raise our voices to defend policies and regulations that will protect wild places and wildlife, reduce carbon emissions, build a modern energy economy based on investment in renewables, and, most crucially, ensure the United States remains fully committed to the vital goals set forth in the Paris Agreement on climate change.”
Patagonia has historically served as a champion of environmental protection, already donating 1 percent of all sales to green causes and urging its customers to buy fewer jackets to combat the fashion industry’s wasteful culture. Earlier this month, it announced its re\\\collection line of jackets and other gear, which are made of “as many recycled materials as possible.”
“We’re just really humbled and grateful to our customers for coming out,” Kenna said.