Hallmark Cards Tariff Surcharge

Hallmark Ornament Prices Rose About 25% in 2025: What Keepsake Buyers Need to Know

A Keepsake ornament that cost $19.99 in the 2025 Dream Book cost $24.99 a few months later. Now that the tariffs behind many price increases have been struck down, buyers may ask what happens to the extra money they paid.

Emery | Reddy is investigating Hallmark Cards, Inc. over price increases on Hallmark-brand Christmas ornaments that took effect May 2, 2025. The investigation covers buyers nationwide who purchased Hallmark ornaments, especially Keepsake Ornaments, between May 2, 2025 and February 24, 2026. Emery | Reddy especially wants to hear from people who bought in a store. No lawsuit has been filed at this stage.

How Hallmark Raised Ornament Prices in May 2025

Hallmark mailed its 2025 Keepsake Dream Book with one set of prices. On May 2, 2025, the company put new prices in place. According to Kiplinger, Hallmark said it made “the necessary decision to adjust pricing on select imported products” in its gift and ornament collections. Kiplinger reported that customers who had already turned in a Wish List would see the new price at pickup.

Kiplinger listed these changes:

• Disneyland 70th Anniversary Musical: $49.99 to $61.99
• Mandalorian Grogu: $19.99 to $24.99
• Disney Winnie the Pooh Baby’s First Christmas 2025: $19.99 to $24.99
• Grandbaby’s First Christmas Swan 2025: $24.99 to $30.99
• Mom’s Love Shines Metal Ornament: $17.99 to $22.99

Those are increases of roughly 25%. Hallmark did not add a separate tariff fee. The higher cost was built into the shelf price. That makes this case different from a tariff surcharge printed as a line on a receipt.

Source: Kiplinger; Hallmark Star Trek Ornaments

What Hallmark and Its Retailers Said About Tariffs

The stated reason depends on the source. Hallmark’s Keepsake Ornament Club said in a statement quoted by Kiplinger that ornaments are “disproportionately impacted by the current economic climate.” That language does not use the word tariff.

Ryan’s Hallmark, a Hallmark retailer, told its customers that the increases were “largely due to the tariffs being charged on imported merchandise.” Kiplinger reported that Hallmark ornament suppliers are in Sri Lanka, Thailand and China. Kiplinger also reported that Hallmark says it makes 75% of its products at its Kansas facilities.

Source: Kiplinger; Ryan’s Hallmark

Why the Supreme Court Ruling Matters for Ornament Buyers

In February 2026, the U.S. Supreme Court ruled 6-3 in Learning Resources Inc. v. Trump that the International Emergency Economic Powers Act, or IEEPA, did not authorize these tariffs. IEEPA is a 1977 law on national emergencies. The tariffs ended February 24, 2026.

According to Grant Thornton, U.S. Customs and Border Protection began processing IEEPA refunds to importers of record on April 20, 2026. An importer of record is the company responsible for paying duties on imported goods. Consumers do not get those checks.

That raises an open question. If a company raised prices because of a tariff and later gets that tariff money back, what happens to the extra amount shoppers paid? Emery | Reddy has not confirmed whether Hallmark paid IEEPA tariffs on these ornaments, how much it paid, or whether it has sought or received a refund. Not every tariff was an IEEPA tariff, and the rates varied by country. These are the questions the investigation seeks to answer.

Who May Qualify

Emery | Reddy wants to hear from people who:

• Bought a Hallmark-brand Christmas ornament, especially a Keepsake Ornament
• Made the purchase between May 2, 2025 and February 24, 2026
• Bought at a Hallmark Gold Crown store, on Hallmark.com, or at another retailer
• Have itemized proof of purchase that identifies the ornament

Purchases count wherever they were made. In-store buyers are a priority.

What Counts as Proof of Purchase

The proof must be itemized and must identify the ornament. Examples include:

• A store receipt
• A Hallmark.com order confirmation or order history
• Crown Rewards purchase history

A bank or card statement alone may not identify the ornament.

What to Do If You Think You Qualify

• Find your receipt or order history
• Check Crown Rewards for past purchases
• Photograph or save a copy
• Note the ornament name, date and store
• Submit your details for a Free Case Review

Do You Have Legal Options?

Companies that sell to consumers must deal with them fairly and honestly. When a price increase is tied to a cost the company later recovers, buyers may have legal rights and remedies. Emery | Reddy is investigating. No Fee Unless We Recover.

Contact the Class Action Attorneys at Emery | Reddy today for a Free Case Review.

FAQ

Who may qualify?

You may qualify if you bought a Hallmark-brand Christmas ornament between May 2, 2025 and February 24, 2026 and have itemized proof of purchase.

Does it matter where I bought it?

Purchases at Hallmark.com, a Gold Crown store or another retailer all count. Emery | Reddy especially wants to hear from people who bought in a store.

What if I don’t have my receipt?

Check your email for an order confirmation, your Hallmark.com order history, or your Crown Rewards purchase history. You need proof that identifies the ornament.

Did Hallmark charge a tariff surcharge?

Emery | Reddy has found no separate tariff line item. The higher cost appeared in the ornament’s price.

Has a lawsuit been filed?

Not at this time. Emery | Reddy is investigating.

Do Hallmark’s terms affect me?

Hallmark.com’s terms of use require individual arbitration of many disputes, including about purchases, and include a class action waiver. How those terms apply can depend on how and where you bought. A Free Case Review can look at your purchase.

What happens to a price increase if the tariff is struck down?

That is an open legal question. The answer may depend on the facts of each purchase.

Do I have a legal claim?

You may. Companies have a duty to deal fairly with buyers and to be honest about what they charge. If you bought a Hallmark ornament in this window, you may have rights. Call Emery | Reddy at 916.995.5968or www.emeryreddy.com for a Free Case Review. No Fee Unless We Recover.