If you live in Washington and have received marketing emails from Billabong since 2024, those emails may have broken state law. Emery | Reddy is investigating.
Emery | Reddy is investigating whether marketing emails that Billabong sent to Washington residents since 2024 contained false or misleading subject lines. Billabong is a surf and outdoor apparel brand that sells online and in stores.
Washington’s Commercial Electronic Mail Act, known as CEMA, is the state’s anti-spam law. It bars businesses from sending commercial emails to Washington residents with false or misleading information in the subject line.
In 2025, the Washington Supreme Court ruled that the subject line itself has to be accurate. A misleading subject line can break the law even if the rest of the email is accurate. According to Perkins Coie, the court held that CEMA requires accurate information in the subject line regardless of the rest of the message.
Lawsuits filed under CEMA have focused on subject lines like these:
These are general examples from CEMA litigation. They are not findings about any specific Billabong email.
The investigation focuses on people who:
If you live in Washington and received Billabong marketing emails, you may be able to take part in a potential claim. Emery | Reddy offers free case reviews, with no fee unless we recover for you.
Emery | Reddy is also investigating Saatva marketing emails sent to Washington residents.
What is CEMA?
CEMA is Washington’s Commercial Electronic Mail Act. It protects Washington residents from commercial emails with false or misleading subject lines.
Do I need to have bought something from Billabong?
Not necessarily. The investigation includes Washington residents who received Billabong marketing emails, whether or not they made a purchase.
Should I keep my Billabong emails?
Yes. Please don’t delete them. Old marketing emails can help show what was sent and when. Check your inbox, promotions tab and spam folder.
Will it cost me anything to talk with you?
No. Case reviews are free, and there is no fee unless we recover for you.
Do I have a legal claim?
You may. Washington law requires businesses to keep subject lines honest when they email Washington residents. If you live in Washington and received Billabong marketing emails since 2024, contact Emery | Reddy at (916) 995-5968 or use the form on this page to see what you may qualify for.
Whether you’ve been injured on the job, subjected to mistreatment in the workplace, or affected by a privacy breach, our expert attorneys are here to help.
